Snoop Dogg is everywhere. From Call of Duty and the NBC competition series American Song Contest to Corona commercials and Martha & Snoop’s Potluck Dinner Party, it’s nearly impossible to avoid the West Coast gangsta rap icon.
On Sunday (May 1), Royce Da 5’9 noticed the D-O-Double-G is now the face of Bic EZ Reach lighters, “the ultimate lighter for candles and more!” The “and more” part is likely what prompted Bic to scoop up Uncle Snoop up in the first place, considering his close relationship with marijuana. But whatever the case, Royce wants to know who’s responsible for landing the seemingly countless gigs Snoop currently has going on.
“Whoever is finding Unk all these branding opportunities, please DM me,” he wrote alongside a photo of the Bic display. “Shit.”