Sneakerheads stand up. Air Max Day is upon us once again and this year Nike is going digital with an immersive virtual experience that is sure to be groundbreaking.
On March 26 Nike will launch a live, online, all-day event with “creative workshops, panels, collection tours and exclusive content” happening from Los Angeles to Istanbul and plenty other places in between with “special guests appearances, product drops and musical performances.
Elsewhere, SNKRS Live will be interviewing Air Max designers and collaborators while GOAT will be restocking rare and limited models including the Air Max One “Elephant”, the Air Max ’90 “Desert One” and “Infrared”, and the Air Max ’97 “Sean Wotherspoon”, among many others.
And of course we have the new heat. Every year Nike pays homage to themselves with Air Max Day releases of styles new and old.
Air Max Day is always a fun event, especially if you get your hands on a pair of the most wanted releases. Not all of us are so fortunate but trying is half the fun (HA!). Regardless, the day is not about copping new shoes, it’s about expressing yourself and your style. So what pair of air will you wear this Friday?