“The Life of Pablo”, is reportedly the first album to go no. 1 on the Billboard charts strictly off streams.
Reports Hits Daily Double:
Kanye West is officially the first artist to have an album go #1 with a number based entirely on streaming from the major outlets. There were some paid album downloads for The Life of Pablo from the G.O.O.D/Def Jam star’s own website, but the overwhelming majority of the 90k+ earned came from streaming services, including Apple Music, Spotify and Tidal.
This will definitely let open the flood gates for other artist to pursue streaming as the direct outlet.