Roc-A-Fella Records went all out to celebrate the 20th anniversary of Jay Z’s iconic Reasonable Doubt album on June 25th 2016. To commemorate the special day, label co-founder Kareem “Biggs” Burke unveiled the “Reasonable Doubt” concept pop-up store and collection in Los Angeles, California. Biggs and Jayz himself are collaborating on a joint Reasonable Doubt-inspired clothing line.
The “Reasonable Doubt” concept store ” was redesigned “to give a reminiscent feel and inside look of Jay Z’s old apartment, which was Apt. 4B, outside of Marcy Projects.” The invite only event was hosted by Ben Baller,among those spotted at the event were DJ Khaled, Meek Mills, Irv Gotti, JAY Z, Pusha T, Jermaine Dupree, Baron Davis Trevor Ariza, Brandon Jennings, Justin Skye, Jusske, Gee Roberson, Hip hop, Anel Pla, Lenny S and YG. Pop ups in New York, Hamptons and Detroit are scheduled to be next. Stay tuned.