Sean Combs made a major move with his legendary label, Bad Boy Entertainment, today, as he announced that he’s teaming with Epic Records for an exclusive partnership. According to Billboard, the deal will reportedly include distribution from Epic for two upcoming Puff Daddy albums, as well as promotion, marketing, and sales for the rest of the Bad Boy artist lineup. Diddy will be celebrating his new new deal with a performance of new music at the upcoming BET Hip-Hop Awards on Oct 13 in Atlanta.
“Today, of course, Puffy is truly in a league all his own, continuing to influence culture and ignite musical revolutions time and time again. He’s a true innovator and I could not be more excited to join forces once again,” Epic Records chairman and CEO, L.A. Reid, said in a statement. Diddy shared the admiration for Reid, and said that working with him “is to collaborate with the very best.” It’s currently unclear when Diddy’s new albums will be officially rolled out, but it sounds like it’s going to happen sooner than later.