Adidas is coming out saying it’s in a serious financial strain … and it’s blaming the financial struggle directly on its bad decision to cut ties with Kanye West.
The athletic brand gave the worrisome update Thursday, saying it’s expected to lose a whopping $1.3 billion in sales in 2023 — and the company says it’s because it’s unable to sell off all the Yeezy shoes and clothes it still owns.
The statement says it could lose another $534 mil if it pulls the plug on repurposing the remaining Yeezy stash — CEO Bjørn Gulden adds, “The numbers speak for themselves. We are currently not performing the way we should.” He says 2023 is a year of transition for the brand.