As a result … the Internet has its knives out, making comments like:

– “Jay tried to guilt trip us … but his staff are all white”
– “Jay does a ‘Pro-Black’ freestyle but then releases a picture of #Tidal’s all White staff.”
– “Those who complain of no blacks in white owned institutions. Well here u go Jay Z OWNS TIDAL. U going to protest?”
-“Jay ain’t hiring u n***as”

Keep in mind, the Tidal office is in Norway — where the black population is around 2%. Sooo … what’s a black mogul to do?