J. Cole Debut His New Video “Amari”

J. Cole is in heavy album promo mode after dropping his sixth studio effort The Off-Season last week. On Monday (May 17), the Dreamville captain and basketball African League star returned with a visual for the track “amari,” which finds Cole melodically rhyming about his journey to success.

“Country n-gga never seen a passport/’Til I popped off and got a bag for it,” he spits. “Now I’m at the Garden sittin’ half court/Watchin’ Jr. catch it off the backboard/’Ville n-gga never seen nothing/’Cept a fucking triple bean jumping/Good dope leave a fiend krumping/Made it out, it gotta mean something.”

Throughout the visual, Cole is repeatedly shown with little hands on his chest, but it’s unclear who they belong to until the very end, when a young boy with Cole-like dreads struggles to hang on to the adult Cole. As the clip comes to a close, the words, “Hold On To Your Inner Child” flash across the screen for a nano second, making the video’s concept suddenly crystal clear.

Throughout the visual, Cole is repeatedly shown with little hands on his chest, but it’s unclear who they belong to until the very end, when a young boy with Cole-like dreads struggles to hang on to the adult Cole. As the clip comes to a close, the words, “Hold On To Your Inner Child” flash across the screen for a nano second, making the video’s concept suddenly crystal clear.


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